Old school vs New school – the direct connect
Our oldest series of software solutions from the budgets to contracts with promoters and venues on to box office ticket management (sales to fans, friends, family and VIP packages) and touring expenses and costs management for items like travel with trucks and buses and other show and non-direct-show items. Hundreds of tours have used them over decades.
Fans reach the Artists directly, and the artist directs them onto the established sales channels for media, tickets, and merch, AFTER the fan info is collected.
DIRECT to FAN
IT’S BIGGER THAN TICKETING, MEDIA AND MERCH,
IT’S PACKAGES OF ALL THREE
IT’S FOR ALL FANS, ALL THE TIME
All the same industry players are involved but they are not leading the sales charge or isolating the fan from the artists.
- In the old school model the artist is farthest from the fan with all the sales and data collection controlled without the artist involved.
- The new school flips the model and allows the artist to direct the fan to the sellers and data collectors AFTER the artist collects the information directly and first.
- Old school if iTunes sold 1 million tracks the band got zero emails. Same for old school ticket sales, Ticketmaster shares none of the 1 million ticket holder emails.
- New school is the artist collects information on interested fans and could collect all 2 million fans who inquire about the 1 million tickets.
- New school allows artist to know all the fans who were interested in buying or streaming media.
DIRECT to FAN is a process that shortens the distance between the celebrity heroes to their fans. (Wiki DIRECT-TO-FAN)
DIRECT to FAN is now an industry accepted term, we have been focused on this process since we acquired DIRECTtoFAN.com in 1995.
The benefits to the fan is the most offers for products and services at the cheapest prices available directly from their favorite artists, athletes, actors.
The benefit to the artist (or content creator/owner) is direct knowledge of the fans and delivering the goods the quickest and most profitably.
The hidden value is the data exchanged, no longer are fans hidden by the ticket company for live event fans or the media fans hidden by the record company or music distributor. The artist connects directly to their fans and the fans are enticed by direct messaging from their favorite artists, sports, TV and movie, game or any type of celebrity heroes.
Since 1981 we have designed and built software solutions for all of the sources of revenue to the artist. All are driven by fan purchases and fall into 4 main products or services.
- Ticketing/touring sales traditionally controlled via ticket companies and venues.
- Merchandising or sales of artist’s likeness at events or in retail.
- Royalties or media sales traditionally controlled by record companies and retail sellers.
- Publishing or use of songs traditionally controlled by advertising and record companies.
But the best kept secret was a “direct to fan” methodology called FAN CLUBS, which started as direct mail with postage stamps back in the good old days when 100,000 fans sent in $10 and a SASE (self-addressed stamped envelope) every year. Our first for Journey, then U2 and Pearl Jam followed.
BREAKING a BAND in the INTERNET AGE is a book dedicated to this direct to fan process diagramming the revenue flows an artist needs to manage. It is complete with example budgets and actual tracking forms. The book is free. Written by DBCooper@FoxMan.com, the founder of FoxMan.
In addition to fan clubs we are best known for our touring and ticketing systems and cover each segment of that revenue stream as the dollars are split along the way.
- Artists (or sports member)
- Business and/or Personal manager
- Agent (the seller)
- Promoter (the buyer)
- The Venue (rented place to play)
- The ticketing company (who collects the money and fan data)
- The FANS (fan clubs – our favorite DIRECT to FAN channel)