A majority are driven by fan purchases and fall into 5 main products or services.
Ticketing/touring sales traditionally controlled via ticket companies and venues.
Merchandising or sales of artist’s likeness at events or in retail.
Royalties or media sales traditionally controlled by record companies and retail sellers.
Publishing or use of songs traditionally controlled by advertising and record companies.
The cheapest to the fan while being most profitable to the artist.
The benefits to the fan is the most offers for products and services at the cheapest prices available directly from their favorite artists, athletes, actors. The benefit to the artist (or content creator/owner) is direct knowledge of the fans and delivering the goods the quickest and most profitably. The hidden value is the data exchanged, no longer are fans hidden by the ticket company for live event fans or the media fans hidden by the record company or music distributor. The artist connects directly to their fans and the fans are enticed by direct messaging from their favorite artists, sports, TV and movie, game or any type of celebrity heroes.
Best DIRECT to FAN example is FAN CLUBS
In addition to fan clubs we are best known for our touring and ticketing systems and cover each segment of that revenue stream as the dollars are split along the way.
Artists (or sports member)
Business and/or Personal manager
Agent (the seller)
Promoter (the buyer)
The Venue (rented place to play)
The ticketing company (who collects the money and fan data)
The FANS (fan clubs – our favorite DIRECT to FAN channel)